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Amway™ Sales and Marketing Plan (Core Plan)

The Core Plan still reflects the original business concept developed by Amway founders Rich DeVos and Jay Van Andel, introduced for the first time back in 1959. It is a compensation system that rewards Amway Business Owners (ABO) for sharing their knowledge and products, and for motivating others do the same.

The Core Plan still reflects the original business concept developed by Amway founders Rich DeVos and Jay Van Andel, introduced for the first time back in 1959. It is a compensation system that rewards Amway Business Owners (ABO) for sharing their knowledge and products, and for motivating others do the same.

Very important to know!

Your income is determined by your own performance and not by your position. There are ABOs whose financial rewards are higher than those of their sponsors (the ABOs who brought them into the business) and is based on the time and effort they put into building their business.

The Bonus system

You can increase your own sales volume by acquiring new customers who purchase products and by encouraging your existing customers to purchase more products. By sponsoring new ABOs, supporting and advising them in the promotion of products, you may enhance your success and earn additional bonuses based on the performance of those in the business group.

Understanding the Plan

Your Amway income is made up of your retail margin from every Amway product that a registered customer purchases plus any bonuses you've earned.

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